We always try to make original and unique logos for our clients, so before starting the creative process, we're trying to understand what business our client has, what he wants, who is the target audience, but also what is the best solution that corresponds to the current market.
Below we will describe the stages of developing a logo after which our company works. These are time-tested stages that have given good results, so that both we and our clients to be satisfied.
The first step in the process of making a logo is to complete the brief.
A brief is sent to your email, which is in fact a questionnaire that you must fill in with the information necessary to make the logo. For the project to be a success we need as much information as possible about the future logo / brand.
Completing the brief will help us figure out what the customer wants, where it will be used the logo, which is the target market, what colors and fonts are preferred, what style is desired.
You can also send us logos with your competitors or examples of logos that you like.
At this stage, the contract with the Beneficiary is also signed.
Research and sketches on paper - the most creative step:
Carrying out research activities involved informing about the field, history and competitors of our clients.
It is the stage in which concepts are drawn, concepts are sketched on paper, we usually sketch several logo variants, but we choose only 3, the most successful ones.
It is the most creative part, where several logo ideas are drawn, with different shapes, locations, fonts.
After drawing the sketches by our designer, we will choose 3, the most successful and suitable logos and they will be drawn in electronic format. Logo vectorization is done in specialized software, such as Adobe Illustrator.
Three variants of vectorized logos are sent by email, of which, the client will indicate the final variant chosen and any adjustment requests. Requests for adjustment may not conflict with the technical details set out in the original completed Brief. Any additional request, other than the Brief, will be paid extra.
The final version is prepared in several editable formats (ai, eps), then all the source files are delivered online to the client, after full payment for the logo has been made.
* Feedback is important at this stage, if it is difficult for you to decide which logo option to choose, you can ask for opinions from friends, acquaintances, family or people specific to your field.
The total price for making the logo starts from 300 € and more, depending on the complexity of the logo. The realization period varies from 1-2 weeks (reflection period for placement, maturation of ideas).
* Making the Brand Book for the logo does not fit into this budget.
As a conclusion we can say that, although the most successful logos seem to be simple, the process of creating a logo is not exactly easy. Creating a successful logo requires time and going through different stages of development necessary to reach a final result with a strong impact, and the most important thing is the communication between the designer and the client.
It takes us 2-7 business days to come back with an answer.
Thank you for understanding
Electronic Items for Resale/Distribution: this license includes permission to use the media in web templates that are sold to more clients, screensavers, e-cards, as wallpapers on cell phones, or in powerpoint presentations. The number of electronic items is unlimited (applies as a total of each type of usage).
Physical Items for Resale/Distribution: includes the permission to use the photos or stills comprising media for postcards, t-shirts, posters, mugs, greeting cards, mousepads, calendars, framed artwork that is to be sold to other buyers for an unlimited number of copies (applies as a total of each type of utilization).
This license represents a full control of the downloaded media. The customer can use it exclusively (exclusivity applies from the moment that the file was downloaded using this license; buyer must take into account potential past downloads made for media and choose it accordingly or investigate further via support), and include it in any type of design with just a few restrictions: sensitive subjects may still apply and the buyer may not claim that the file was created by him nor resell it as his work. The company will disable the media immediately after the client acquired this license. The Contributor is required to disable the file permanently from all other places where he may sell it, as soon as possible after the sale occurred, but no longer than 72 hours. This license grants the buyer exclusivity so the Contributor needs to keep in mind that exclusive media is represented by concepts, models, wardrobe, and subject matter which provide a unique creative message and small variations in the image (variations in camera angle, model posture or gesture, for example) do not enable other files as being different. All such variations rendering the media very similar in concept and message to the one sold under SR-EL should be removed from sale as well. The photographer acknowledge and agrees to provide the buyer with full ownership for the file retrieved using the SR-EL license.